Eugenia Gonzalez de Henn  HENN GONZALEZ  @eugeniaexplores       

Eugenia Gonzalez de Henn
HENN GONZALEZ
@eugeniaexplores

 

 

About

Eugenia Gonzalez de Henn, originally from Mexico, has spent the last thirteen years working in the fashion industry for companies including Bergdorf Goodman, Brunello Cucinelli, Michael Bastian, Vogue Mexico & Latin America and Conde Nast Traveler. Educated in the United States, Mexico, and France, she graduated from New York University with a Bachelor of Science in Hospitality and Tourism Management degree.

Most recently she was the business partner and Vice President of Michael Bastian for 9 years, from 2006 –2015. There Gonzalez was responsible for overseeing all aspects of the business—business strategy and development, collaborations and public relations. In her tenure at Michael Bastian, Gonzalez served as an integralelement in developing all of the brand’s business initiatives, collaborations, and licenses. Notable licenses andpartnerships include IWC, Piaget, Gilt/Hewlett Packard, Audemars Piguet, Philip Crangi and Havaianas. In addition to developing partnerships for Michael Bastian, Gonzalez oversaw the development of two sub-brands housed under the Michael Bastian label—GANT by Michael Bastian, where she also acted as Assistant Womenswear Designer, and the Uniqlo x MB collection. During her time at Michael Bastian the brand received the CFDA 2011 Menswear Designer of the Year Award and was also nominated for five other CFDA awards.

At Bergdorf Goodman, Gonzalez was a Public Relations Coordinator for both men’s and women’s store,covering all aspects of public relations and working directly with the marketing team for in-store special events, window unveiling and day to day matters. During her time at Brunello Cucinelli, she served as the US Public Relations Director for both the men’s and women’s collections.

She is currently running HENN GONZALEZ, a Berlin and NY based consultancy firm dedicated to working with fashion brands during key growth years by providing operational, press & marketing assistance as well as strategic growth in the American and Latin American market. She is also a Contributing Editor for Conde Nast Traveler (US), Architectural Digest (US), and Vogue Mexico & Latin America. Gonzalez is also a founding member of Project Paz (http://www.projectpaz.org), a New York based charity that works to help child victims of the drug violence in Ciudad Juarez, Mexico through the arts. She is residing in Berlin.